"Better, Cheaper, Faster...Not Enough" 

A presentation by Sanjay Shah



As the entire healthcare industry, from consumers to payers and providers (and every ecosystem member in-between), responds to healthcare regulation and reimbursement developments, entrepreneurs need to focus on building, servicing, and pricing their offering in a manner that supports a true partnership with their customer. Today's healthcare environment is an awakening for inventors and innovators alike. Conventional product attributes such as "better, cheaper, and faster" are no longer enough to differentiate a solution and support a purchase decision, rather, they have become a set of industry standards for any new product attempting to service healthcare.